SEO has changed a lot over the last few years, but it's still one of the most effective ways to attract new customers and drive sales. In fact, 68% of B2B companies say it's their top marketing priority.

Some Eye-Opening Stats related to SEO:

Google’s search algorithm uses more than 200 factors to rank websites (Source: Backlinko) 16-20% of all annual Google search results are new (Source: internetlivestats)

49% of marketers report that organic search has the best ROI of any marketing channel (Search Engine Journal)

SEO can reduce the cost of customer acquisition by 87.41% on average compared to digital advertising (Terakeet)

70% of marketers see SEO as more effective than PPC (Source: Databox)

But SEO isn't just about driving traffic to your website — it's also about making sure that your website is optimized for search engines like Google. That means making sure you're using keywords in your content and title tags, as well as adding relevant Meta descriptions and alt text to images.

It may seem like a lot of work, but there are plenty of tools out there that make SEO easier than ever before. If you want to learn more about SEO trends in 2022, here are some things you should consider:

1. Voice Search Optimization

Voice search optimization is an important SEO trend that you can't ignore in 2020. More and more people are using voice search to find information online, so it's important to optimize your website for this type of search.

There are a few things you can do to optimize your website for voice search. First, make sure your website is mobile-friendly. Voice searches are often done on mobile devices, so it's important that your website is responsive and easy to use on a smaller screen.

Secondly, focus on long-tail keywords. When people use voice search, they often use natural language rather than short, concise keywords. So, focus on keywords that are longer and more conversational. Finally, make sure your website loads quickly. Voice searchers often want quick results, so a slow-loading website will lose out to a faster one. Make sure your website is optimized for speed and performance.

Voice search optimization is an important SEO trend that you can't ignore in 2020. Follow these tips to make sure your website is optimized for voice search and you'll be ahead of the competition.

2. Visual Search

Along with voice search, visual search is also becoming more popular. People are using image search engines like Pinterest and Google Images to find what they’re looking for online. As a result, it’s important to ensure we are making an effort to optimize our website images as well. Choosing the right image file format, size, alt tags, and title tag are all aspects of optimizing images.

3. Mobile-first indexing

The mobile-first indexing update was first announced by Google back in 2018, but it wasn't until recently that it started rolling out to users around the world. This update makes it clear that Google wants webmasters to focus their efforts on creating mobile-friendly content. It also means that sites built for desktop visitors may not rank as well as they used to — especially if they aren't optimized for mobile devices.

4. The Rise of Accelerated Mobile Pages

Accelerated Mobile Pages (AMP) is an open-source initiative that allows web pages to load faster on mobile devices. AMP pages are designed to be lightweight and load quickly, even on slow internet connections.

AMP is becoming increasingly popular, and it's not hard to see why. In a world where people are always on the go, being able to load web pages quickly on your phone is essential. AMP can also help improve your SEO, as it is a factor that Google takes into account when ranking websites.

If you want to stay ahead of the curve, then implementing AMP on your website is a must.

5. RankBrain Algorithm Updates

The RankBrain algorithm is constantly being updated. SEOs need to stay on top of these changes to ensure that their website is ranking high in search results.

One of the recent updates to the RankBrain algorithm is the inclusion of user engagement signals. This means that websites that are able to keep users engaged will rank higher in search results.

Another update to the RankBrain algorithm is the increased importance of mobile-friendly websites. With more and more people using mobile devices to access the internet, it's important for websites to be optimized for mobile devices.

Finally, RankBrain is also now taking into account the speed of a website. Websites that load quickly will rank higher than those that take longer to load.

SEOs need to be aware of these updates to the RankBrain algorithm and make sure that their website is up-to-date.

6. Schema Markup for Rich Results

Schema markup is a code that helps search engines understand the content on your website. It can be used to add rich results to your website, such as reviews, ratings, and other information. This can help your website stand out in the search results and attract more clicks.

7. Google Discover

Google Discover is a relatively new addition to the world of SEO, but it's one that you can't afford to ignore. Google Discover is a feed of personalized content that appears on the Google homepage for logged-in users. This content is based on the user's search history and interests.

Google Discover is important for SEO because it gives you the opportunity to get your content in front of a highly targeted audience. If you can produce content that appeals to a user's interests, you stand a good chance of appearing in their Google Discover feed.

There are a few things you can do to optimize your content for Google Discover. First, make sure your content is high quality and relevant to your target audience. Second, use keywords and other SEO techniques to ensure your content is easy to find by Google's algorithms. Third, promote your content through social media and other channels to reach as many potential viewers as possible.

Google Discover is a powerful tool that can help you reach a wider audience with your content. If you're not already using it, be sure to start incorporating it into your SEO strategy today.

8. User intent

User intent is the reason why a user initiated a search query. If you know your user's intent, then you can help them fulfill that need by creating content that provides what they're looking for.

But how do you know what their intent was?

The best way to find out is by using Google Analytics. Google Analytics will tell you:

• What keywords people searched for before coming to your site (I call these "keyword intents").

• What pages on your site people are landing on after they search those keywords (I call these "landing page intents")

9. User experience

User experience of a website is an important factor in the success of any business. It has become a key element to make your site stand out from the crowd and attract visitors.

A well-designed website can give you a competitive edge over other businesses that don't take into account user experience as much as they should.

If you're not sure how to improve your user experience, here are some tips:

• Use CTA buttons to make it easy for visitors to take action on your site.

• Make sure you're using responsive design so that users can access your website on any device without having to zoom in or out.

• Add social media sharing buttons for easy content sharing with friends and family.

Conclusion

In closing, SEO is a constantly evolving field. The methods that worked in 2019 are still effective today, but new developments will arise as time goes on.

SEO always takes some amount of time and effort from your side and it is also not something that you can learn within a day or in some months. It requires same dedication, supervision and testing to produce effective results as with other website activities.

If you doubt yourself from now on, and think it’s way too complicated for you, you can always look up to some Manchester NH SEO agency and provide the best chances of getting found by potential customers.